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Platform Game Ayo The Clown Launched on Kickstarter

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New York, NY — 01/19/2017 –New York game developers and mobile app publishers, Cloud M1 LLC, have launched a colorful and fun new digital platform game on crowdfunding platform, Kickstarter, which has already featured the campaign in their “Projects We Love” and “Project of the Day” sections. Inspired by clowns and juggling performers, Ayo The Clown will appeal to younger children as well as older or more hardcore gamers. Youngsters will love the adorable cartoon clown character and the platform design, which resembles originals like Donkey Kong and Super Mario World, is sure to appeal to fans of the addictive platform gaming genre of the 80s and 90s.

Most of the work has been completed on Ayo The Clown and the game is now at the stage where a playable demo is available to download to PC. Gamers can get a good idea of what it’s like to take Ayo through the various levels of his world where they might need to jump shark-infested waters, swing by vines over snapping gators in swamps, or dodge threatening Japanese Sumos made from rock.Backers are now needed to raise funds so the talented team at Cloud M1 LLC can provide the finishing touches to the story and develop more levels. They want to make the game available for general release at the end of 2017 or early 2018. The creators plan to make Ayo The Clown available for PS4, XBox One, Nintendo Switch, Nintendo 3DS, PS Vita, iOS, and Android.

“Ayo the Clown is a game that goes back to a time when games were simply for fun. With colorful graphics, memorable characters and dynamic level design, Ayo challenges players at every turn,” says Xiu Liang, Game Director at Cloud M1 LLC. “With this game, we hope to create something everyone can enjoy.”A timeless genre, older platform-type gamers will feel comfortably familiar with the format and may even feel transported back to their childhood. Fans of more recent games, such as the Legend of Zelda series, will also recognize the structure, whereby the character’s full potential is not realized at the outset; rather, the character grows and develops more skills as the game progresses.

The object of this vibrant, imaginative game is to help Ayo, a cute, juggling clown, find his missing dog, his best friend Bo. Ayo travels through eight immersive game worlds collecting comic book pages in each level to solve the mystery behind Bo’s disappearance. Obstacles include dodging missiles, falling parachutes, driving rain, pitch black night, and streams of fire as Ayo’s whoops of delight are heard against the upbeat soundtrack that was composed especially for the game.On a deeper level, the game captures the emotions of loyalty, friendship, and dedication as Ayo acquires collectibles and rewards, solves puzzles and quests, rides in tanks and helicopters, and collects lives on his adventures. Gamers can also collect accessories to change Ayo’s appearance.

For just $19, backers on Kickstarter will receive a package of benefits to include the following: a digital version of the game and a cape for Ayo, a PDF copy of the manual, a digital download of Ayo as a paper model, access to beta testing and a development poll, their name in the game’s credits, and access to developer blogs and forum.

Interested backers can make a pledge using the Kickstarter link or follow Ayo The Clown on Twitter and Facebook.

A free demo for download is available here:

Developer Update #8: Let’s Kickstart This Thing

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Happy New Year! The Ayo The Clown Team is deeply grateful to each and everyone of you who has backed our game, and equally grateful to those who have not backed us but helped us spread the word about how cute and colorful our game is. 🙂 With your help, we have raised over $4,000 in the first 3 days, the force is strong with you my friend.

However, it’s not the time to celebrate yet because we need to keep the momentum going. We’ve already received much assistance from the gaming community and it really warmed our hearts. However it’s still a ways to go till hitting the goal and we need your support to make that happen. Please tell your friends about the game, try out the demo, feedback is super welcome! Our ultimate goal is to create a game that everyone will enjoy.

More updates to the campaign to come, thank you all again for believing in the game!

Ayo the Clown Kickstarter Campaign is Now Live!

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Finally, our Kickstarter campaign is NOW LIVE! Please follow this link: to view the campaign. In it you will find a ton of information about our game and a playable demo too! Come check out our latest progress on the campaign and stay connected! Your support is very important to us.
Again, here are some of the Kickstarter only items available for backers of the campaign. Quantity might be limited, be sure to grab yours early!:
  • Kickstarter backer only in game cape
  • Kickstarter backer only in game hat
  • Physical game copies
  • Soft and hard cover art books
  • 3D printed figure
  • Signed post cards
  • 18”x24” poster
Mockup of Game Box and Art Book.

Mockup of Game Box and Art Book.

Paper craft Ayo, Poster, and the 3D printed figure(Early Mockup).

Paper craft Ayo, Poster, and the 3D printed figure(Early Mockup).

Did Anyone Say Ayo the Clown? Quirky Platform Game Kickstarts Today!

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January 10th, New York – Ayo the Clown brings back to gamers the super-fun platformer games like Super Mario Bros or Yoshi. Play as an adorable clown and experience the unexpected in a world full of color and imagination. Explore unique game worlds, solve light puzzles and side quests, and gain skills in your search for Bo’s beloved dog. Did he run away? Was he kidnapped? Is he in hiding?

Vibrant and colorful, cute and uproarious, Ayo the Clown is for gamers of all ages. Help us bring him to life! The game features:

  • 8 immersive game worlds.
  • Unique art style with colorful graphics and detailed animation.
  • Original soundtrack composed just for the game.
  • Challenging but fun platforming for both casual and hardcore action platformer fans.
  • Ride vehicles like a tank or a helicopter.
  • An original comic book that can be collected throughout the game.
  • Many secret areas and hidden collectibles.
  • Light puzzle elements.
  • An intimate story where Ayo finding his courage and trying to rescue his best friend.
  • Many quirky and memorable characters with their own unique personalities.
  • An action platformer that is suitable for all ages.

“Ayo the Clown is a game that goes back to a time when they were simply just fun. With colorful graphics, memorable characters and dynamic level design that challenges the players at every turn. With this game, we hope to create something that everyone can enjoy.”
– Xiu, Game Director

About Cloud M1:

Cloud M1 started as a studio for 3D animation projects. Over the years we have helped to create many commercials for tv and web. We have also participated in various CG projects for advertising and media. While working on the CG projects we had attracted many talents so we decided to create projects of our own and entered the mobile app space. Since then, we had published a few games and apps for iOS. Ayo the Clown will be our biggest game yet. Soon to be available on PC platforms and possible home consoles. Visit for more details.


Developer Update #7: Kickstarter in 4 days!

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Time flies by so quickly, it’ll be less than 4 days till our Kickstarter launch! We have prepared a very extensive campaign page for your viewing pleasure so be sure to check it out when you have a chance. Your support will be very important to us.

Accompanying the Kickstarter campaign will be an updated playable demo that has a ton of new features added in as mentioned in our previous update. Also there will be numerous rewards limited to backers of this Kickstarter campaign, items like:

  • Kickstarter backer only in game cape
  • Kickstarter backer only in game hat
  • Physical game copies
  • Soft and hard cover art books
  • 3D printed figure
  • Signed post cards
  • 18”x24” poster
Mockup of Game Box and Art Book.

Mockup of Game Box and Art Book.

Paper craft Ayo, Poster, and the 3D printed figure(Early Mockup).

Paper craft Ayo, Poster, and the 3D printed figure(Early Mockup).

You may also find other goodies like the papercraft PDF and digital art book, manual and soundtrack that would come alongside of the game depending the reward tier, plus many more!

So please mark your calendars and visit our Kickstarter campaign page on January 10, 2017! Thank you and see you soon!

Developer Update #6: Happy New Year, and more on the demo!

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Hello 2017! A couple quick updates for the new year! Our Kickstarter campaign is about to launch in less than two weeks! Also, we’ll be adding more exciting features to the next version of the playable demo. Which will be downloadable at the same time as the campaign launch.

Our Kickstarter campaign is set to launch on January 10 2017. Please mark the date and come check it out. We can’t wait to show you what we had prepared. Your support, no matter what amount, will be very important to us. We want to deliver the game as earlier as we can and hitting the campaign goal will definitely help that very much.

More on the Kickstarter campaign later but another exciting update is that new features are being added to the demo. Features like, a world map, giving a glimpse of the overhead world map where Ayo will make his epic journey in. Thought you did well in the demo stages and collected all the gems? A full stage ending sequence and a scoreboard will be added so you can actually see the results of your skillful gameplay. The levels are also tweaked to provide a proper challenge. Finally, a new checkpoint system is also being added to the demo which will allow players to receive more rewards by taking more risks.World mapWith the new additions we hope that the demo will now serve better as a more complete experience that we want to deliver with the final game. Of course, things are still subjected to change and we’d love your help with that. Again please feel free to contact us anything with any questions or suggestions. Lastly, we hope you would enjoy our demo and have a good holidays!

Developer Update #5: Goodbye 2016

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Tomorrow will be 2017 so it’s a good time to reflect on the year 2016.

2016 was a good year for us. While Ayo the Clown has been in development for a couple years already, we really hit quite a few milestones this year. Due to everyone’s hard work, a lot of progress were made for the game on all fronts. Also by attending more conventions and events, we were able to forge new friendships with fellow indie developers and being inspired by all the amazing work being done out there. Additionally, we had received some recognition and exposure thanks to all the friends in the indie game community. However, 2016 went by way too fast, there’s still a lot left to do but we’ll still be working diligently to perfect our labor of love which is Ayo the Clown in 2017.

Some highlights of 2016:PAX East 2016PAX East 2016 was quite an eye opener. We were so glad that we were able to make it. And prepare a special version of a fully playable demo in a very short time span. We also got a lot out of it by meeting with developers and players. While it was exhausting but we’d definitely try to go again.

Presentation at Demo and Play by Google. Thanks to Playcrafting for arranging us to present at Google’s special event. It was an exhilarating experience and not only we had received a great response we also had made many friends at the demo.Kickstarter Ghost ArcadeWinner of Best Art Direction at Gameacon. Halloween weekend was a busy time for us. We had 3 events to go, all on the same day, Kickstarter Ghost Arcade, Playcrafting Halloween Expo and Gameacon in Atlantic City. Thankfully we were able to pull it off. We spared no expense on the candies and it worked. Everyone had a great time at each event but the biggest gain was the Best Art Direction crystal award in Atlantic City hosted by Gameacon. We’re really glad that our hard work was recognized and it really meant a lot to us. Our first ever award, thank you Gameacon!

Nominated for Best PC/Console and Best Style for Playcrafting Bit Awards. Near the end of the year, we were surprised to find out that we were nominated for two categories in Playcrafting’s Bit Awards. It was such a great honor to be listed alongside of other great nominees. While we didn’t take any awards home that night but we already considered the nominations a huge win for the year. Playcrafting also put on a real great award show to close off the year, we all had an awesome time.

It’s also important to mention the progress we had made on the game this year:

New features and stages on the demo. Ayo the Clown is a big game and will still take some time to complete. However we can’t wait to share it with the world so we keep improving our playable demo. Throughout the year we kept adding and tweaking the playable demo which kept players busy. We’re very proud of this vertical slice of the game that we are making and there will be more updates to come.

Finalized style and design for many worlds, stages and enemies. Just a year ago a lot of Ayo the Clown world were just in concept stage. However we were able to lock down many design decisions in this year. Finally solidify what the game is going to be from start to finish, in detail.

There are still a lot to be done but with the progress we made this year, we are more confident than ever that we will hit our delivery date, or very close to it.

While we hit many milestones this year, we also realized the risks that might impede our progress. That is also why we also prepared a Kickstarter campaign. Set to launch in January 10, 2017. Hopefully it will get us in a more comfortable position where we’d be able to add even more features to the game. Everyone here worked very hard to get the campaign going, please come check it out when it’s ready and we hope you’ll enjoy all the content we put on there. More information on the Kickstarter campaign to come in our next updates.

A lot was achieved in 2016 and we’re very happy to be where we are right now, thanks to everyone. Lastly, to our family and friends out there, you really made this year for us.

Goodbye 2016, hello 2017!

Developer Update #4: Happy holidays!

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Hope you all had a great time over the holidays! All of us here had gotten some rest as well but there are so much to talk about so we’re back with another update!

Today we talk a little about the characters featured in the game. Ayo the Clown has an overarching story that connects all the characters and maps together. While Ayo is on a quest to find his dog, Bo, he encounters many characters, good and bad, on his journey. All of them plays a role in the narrative. Expect to run into them throughout the levels.Ayo – The “Hero” of the game. Isn’t really all that heroic in the beginning but determines to find his dog, Bo.Bo – Ayo’s dog, puppy in distress.

Shoe Maker – A pretty grumpy old man but legendary in shoe making. Provides power ups for Ayo.Pan – Shoe Maker’s granddaughter. Headstrong and brave. Ayo is very fond of her.

Balloon Lady – Timid and frail, does everything she could to help Ayo with all the balloon upgrades on his journey.Fairy Mother – Helps Ayo in times of need. Loves snacks.

Eric the Turtle – Likes to get out of his shell a lot, because it’s hot in there.Wolf Dude – Courteous and tries to aid Ayo in his search.

Bear Guy – A guy happens to be in the wrong place at a wrong time.Fox Burglar – Sneaky and likes to steal many things. It’s up to Ayo and company to stop him.

Sleepy Cat – Really lazy cat that can’t even bother to get his own food.

Professor Mole – A professor in archeology. Runs a museum underground.

Frog King – Self proclaimed boss of the ponds. Proud of his rapping skillz.

There are plenty more characters in the game. Too many to include in one article as matter of fact. More concept art can be found for some of them in the game page. Thank you for reading and we hope you like these characters!

Developer Update #3: What is this game?

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Ayo the ClownWhat is Ayo the Clown? Whose wicked mind came up with this? 😉

Ayo the Clown is the brainchild of Xiu, who is the director of Cloud M1. How he came up with the idea of a clown going on an epic adventure is anyone’s guess. Perhaps Xiu himself wasn’t too sure either. At first Ayo the Clown was meant to be an infinite runner game for mobile. However as the development and creative process went on, bigger and more ambitious plans were made so everyone decided to make Ayo the Clown into a full featured action platformer for PC and Consoles, where players would likely to have access to a controller which will enable tighter gameplay.

As fans of classic gaming, Ayo the Clown were inspired from many of the great games of previous generations. Most of us here grew up playing games like Super Mario, Donkey Kong, Zelda, Yoshi’s Island, just to name a few. Their simplicity and creativity really pushed the boundaries of gaming, even with the hardware available at the time and it affects us greatly. We’re still very fond of those game because they were just fun. Simple but flexible, basic but dynamic. We aim to create that same old feeling where things weren’t so complicated and games are just exciting to play from start to finish.

We picked action platformer because at its core, it’s a genre with simple controls but yet so dynamic that players are free to do anything, go anywhere. We want to make something that there’s not much learning curve, anyone can pick up and play while also being interesting for the people who’s just watching the gameplay. Action platformers were great in a way that it is easy to start, rewards skill play and just exciting to look at.Fun platformsThere were so many great games to draw inspiration from and so we did. We are taking a lot of fun mechanics from other classics and trying to make them play together smoothly. Features like numerous skills that Ayo can pick up along the way, similar to Metroid or Megaman. Vehicles that Ayo can ride, like Yoshi or Kirby’s many forms. Exciting and dynamic boss fights like Donkey Kong Country and many other series. All those games affected us greatly and we want to bring that feeling back in our game as well, hoping the players would relive those moments or experience them for the first time.More exciting platformsWhile it’s fun to talk about the game all day but I believe trying them out yourself is a better option. Again, we had prepared a playable demo for download on our site. We’d love to have you check it out and let us know what you think.

We’ll definitely talk more about the game in the upcoming updates but we will also include a ton of that information in our upcoming Kickstarter campaign which will launch on January 10, 2016. We hope you will come and check out our campaign.

Finally, we want Ayo the Clown to be a game for everyone so we welcome any feedback from the community. Please don’t hesitate to contact us if you have any questions or suggestions, thanks!

Developer Update #2: Why Kickstarter

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FactoryHello again! Last time we finally had a proper introduction of who Cloud M1 is and what we do. Today we’ll talk a bit about the upcoming Kickstarter campaign.

Ayo the Clown is a huge game, especially for an Indie team such as us. After a couple years we had completed majority of the core gameplay elements which include how Ayo moves and animates, his skill set, vehicles, many platforms, enemies, etc. Even at pre-alpha stage we’re very proud of what we had built so far. If you have a chance please try out the fully playable demo and you can see what we mean. What’s left now is to flesh out the rest of the game which mainly includes the complete level design, story writing, and countless back and forth on balancing all the game play elements to make it just right. A lot of times it’s just nonstop tweaking, which brings me to the next point.

Why Kickstarter? Besides the obvious goal of raising funds that would help us complete the game faster and putting in more features that we want but might not get to with our limited resources. What we really want is to share Ayo the Clown with the world. We aim to build a game for people of all ages and not just us. Kickstarter isn’t just a crowd funding platform but also a great place where Indie developers can get some visibility with their projects and not to mention a channel to interact with their audience directly. Ayo the Clown isn’t just a game created from our vision but also something that we want to perfect with the community feedback so everyone can enjoy the end product. So with Kickstarter, we wish to reach as many fans of the genre as we can and hear their voices. Hopefully Kickstarter will help us achieve that goal.

It is also very exciting to share our game with the world through Kickstarter. Everyone had a great time preparing a campaign that showcases various features and elements of our game. Planning for the reward tiers was also a fun challenge. As mentioned before, Ayo the Clown is a game that we want to build with the community, so in our higher reward tiers we have things like fan designed enemies, puzzles and people can have items of their choosing or even their likeness added to the game just to name a few.


Finally, our Kickstarter campaign will launch on January 10, 2017 which is very close. We will talk more about the campaign in the following updates so please stay tuned. And that about wraps it up for our very first developer update. Everyone here at Cloud M1 is very passionate about Ayo the Clown and we hope you will like the game too.

Until next time!
Cloud M1